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Website Privacy Policy

Privacy policy for website users

Last updated:17/07/2020

If you have been asked to complete a survey by your organisation please go to the relevant privacy policy here.

Personal data privacy is of the utmost importance to People Insight. We therefore maintain a Privacy Policy which covers how we collect, use, transfer, and store personal information captured in your interaction with our company website (

By visiting People Insight’s website, or signing up to receive communications from us, you are accepting the terms of this Privacy Policy. You are therefore encouraged to read this policy before using or submitting information to People Insight.

If anything is unclear, or if you have any questions relating to how People Insight protects your personal information, please contact our Privacy Manager, whose contact details are included below.







Information we collect directly

 Browsing the website

We use third party tracking services that employ cookies to collect aggregated and anonymous data about visitors to our website. This data includes usage and user statistics. See our Cookie Policy for more details.

We collect usage information whenever you interact with our website. This includes which webpages you visit, what you click on, when you perform those actions, etc. If you arrive at our website from an external source (such as a link on another website or in an email), we record information about the source that referred you to us. We collect information from the device and application you use to access our services. Device data mainly means your IP address, operating system version, device type, system and performance information, and browser type. We use this data in aggregated reports to understand how visitors use the website and to help us improve access to its information and functionality.

Our website includes social media features or widgets, such as the Facebook share button. Use of these features may collect your IP address, detect which page you are visiting on our website, and set a cookie to enable the feature to function properly. Your interactions with these features are governed by the privacy policy of the third party providing these features.

NB Our website may include links to other websites. The privacy practices of those other websites may differ from People Insight’s privacy practices. If you submit personal information to any of those websites, your information is governed by their privacy policy. We encourage you to carefully read the privacy policy of any website you visit.

Submitting website forms

We have a number of data collection forms on the website. These include the forms used by customers to subscribe to our newsletter and services updates, when downloading our resources or for example completing the “Get in Touch” form.

If you submit your details on these forms, or any other similar form we may implement in the future, we will save your personal details in our Customer Relationship Management (CRM) database, including your download history and purchase history.

You may unsubscribe at any point. Your email address may be retained to ensure you no longer receive communications, unless you choose to actively re-subscribe.

Information submitted via the “Get in Touch” form will be used by our sales support team to make contact in relation to your request. We may use your information to contact you again in future if we believe we have an offer that may be relevant to you.

Subscribing to communications

When you subscribe to the newsletter we record and save your name and email address, whether you are a customer or prospective customer.

People Insight uses Active Campaign to send email newsletters and therefore transfers the information to Active Campaign for processing in accordance with their Terms of Use and Privacy Policy. We track and store newsletter ‘opens’ and ‘clicks’ on this platform.

We use the information to give us an indication of the popularity of the content and to help us make decisions about future content and formatting. We may also use the information to publish more relevant content to individual newsletter readers in future issues, or to reduce or eliminate messages sent to customers.

You may cease receiving our newsletters at any time by using the Unsubscribe link included in every issue sent. Your email address may be retained to ensure you no longer receive communications, unless you choose to actively re-subscribe.

People Insight Customers

If you wish to become a paying client of People Insight, we will request sufficient additional contact and other information such as billing details from you. This additional information will be used to enable the provision of our contract-based services to you.

We do not share your data with third parties for marketing purposes, unless you have expressly given us permission to do so (e.g. to register you for events you have requested to attend.)

We display customer testimonials, case studies and other endorsements on our website. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial or any other endorsement, please contact our Privacy Manager, whose contact details are included below.

Personal information we collect from other sources

Interacting with us on social media

We may collect personal information about you when you interact with us using social media. For example, if you post material to our LinkedIn page or Tweet us on Twitter.

Third parties

We may collect your personal information or data from third parties if you give permission to those third parties to share your information with us.


How we use your data

 The information we collect and hold is reasonably necessary for our business, including providing you with the services you would expect from us.

We process your personal information in the categories below where People Insight has contractual obligation to provide you with our services.

Provide contracted Services

This includes providing you with contracted services including surveys, consultancy, customer support and complaint handling which will require us to access your information so that we can assist you.

Contact you about Services

At times we may need to contact you via email, mail or telephone to tell you about changes to our Services, terms or policies.

We process your personal information in the categories below where People Insight has legitimate interests of proportionate marketing activities:

We use contact information to respond to your enquiries for information, to send monthly newsletters to share best practice and advice, inform about products and services that are specific and relevant to your role and invite you to events.

We may use your download history (i.e. if you have downloaded whitepapers or eBooks from our website) and your purchase history to attempt to make details of products and services more relevant to your needs and interests and to avoid unnecessary communications.

We place clear limitations on each of these uses so that your privacy is respected and only the information necessary to achieve these legitimate aims is used. Our primary goal is to make sure our communications are relevant for our customers and prospective customers, while also ensuring that personal information of all users is respected and protected.


Our Website uses cookies (small text files containing a string of alphanumeric characters that we put on your computer) and other similar tracking technologies (like web beacons, tags and scripts) to uniquely identify your browser and to gather information about how you interact with the Websites and Services. We use this information for the following purposes:

Please consult our Cookie Policy for more information about the type of cookies and tracking technologies that we use on this Website and why, and how to accept and reject them.

We also may use cookies and similar tracking technologies to track which emails are opened by recipients. This information is used to enable more accurate reporting, improve the effectiveness of our marketing, and make our Services better for our users.

We also utilise Google Analytics, a web analysis service provided by Google, to better understand your use of our Websites and Services. Google Analytics collects information such as how often users visit the Websites, what pages they visit and what other sites they used prior to visiting. Google uses the data collected to track and examine the use of the Websites, to prepare reports on its activities and share them with other Google services. Google may use the data collected on the Websites to contextualise and personalise the ads of its own advertising network. Google’s ability to use and share information collected by Google Analytics about your visits to the Websites is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. Google offers an opt-out mechanism for the web available here.

If you reject cookies, you may still use our website, but your ability to use some features or areas of our website may be limited.

Data security

People Insight are ISO 27001 certified, ensuring an effective information security management system using a continual improvement approach.

Certification requires we have rigorous, repeated external assessment and demands we meet high standards of risk management and security control on an on-going basis. The certification guarantees that all relevant networks are protected against any systemic vulnerabilities 24/7.

The security benefits to our clients are:

The security of your information is important to us. All of your data is private and confidential and we take all reasonable steps to ensure that your information is handled securely and in accordance with this Privacy Policy.

We follow accepted standards to protect the personal information submitted to us, both during transmission and once it is received.

However, please note that transmitting information over the Internet is never completely secure. Although we do our best to protect your personal information, we cannot guarantee that your information is absolutely secure in all situations.

If you suspect there has been any unauthorised access or misuse of your personal information, please contact our Privacy Manager, whose contact details are included below.

People Insight maintain the following policies:

Data storage

All personal information is stored securely within the borders of the EU.


All personal data held by the Company is held in accordance with the requirements of the GDPR and data subjects’ rights, as set out in our Data Protection Policy. We will retain and use your information for only as long as necessary to  provide you with our services, comply with our legal obligations, resolve disputes, and enforce our legal rights.

Data access


Your contact data is an asset of our business. If People Insight were to be acquired, or in the unlikely event of its going out of business, control of your data could transfer to a third party. Your data would remain subject to the terms as set out in our privacy policy at the time of the transaction, until such time as you were notified of any change by the new controller or processor. Your rights to access or to have your data corrected would be unaffected.



We reserve the right to make changes to our Privacy Policy. Changes will be posted on this website and dated above.


How to contact us

If you have any queries about our Privacy Policy, or about People Insight’s overall approach to the privacy of your personal information you can contact our Privacy Manager:


Phone: 0203 142 6511

Post:    People Insight, 33 Foley Street, London W1W 7TL.


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