How to run a company successfully in 2025

Running a successful company is a tricky business. Not only do you need a great service or product, you need to adapt to modern technological trends and ways of working — especially if you want to attract and retain the best and brightest. 

There is no one clear key to success, we all know that — but as people experts, we believe that at the heart of every successful company are its people. For a business to thrive, you need meaningful strategies that put employees and innovation at the centre of everything. We often talk to business leaders who want to master how to run a company successfully, and as we move into 2025, we know that the answer lies in developing and nurturing an inspirational company culture. But how can we do that, exactly?

Below, we outline 15 strategies to future-proof your business, offering practical steps to create a workplace where employees excel and innovation flourishes.

How to run a company successfully — tried-and-tested methods from culture experts

We’ve worked with companies large and small across sectors for decades. Below are our top tips on how to create a motivational organisational culture where your employees will go the extra mile to help your company succeed.

1. Embrace artificial intelligence and automation

AI is revolutionising business operations, from streamlining processes to driving data-driven decisions. When it comes to employees, AI is proving invaluable in analysing employee survey data and uncovering actionable insights. AI-powered solutions such as Prism can process thousands of data points instantly, helping leaders understand sentiment, engagement trends and areas for improvement. For example, AI analytics can highlight risks of turnover or disengagement before they become serious issues.

Implementing AI also frees employees from repetitive tasks, allowing them to focus on high-value work, which not only boosts efficiency but also improves morale — for more inspiration, check out our post on the pros and cons of AI in the workplace.

2. Create a culture of innovation

If you want to stay competitive, you need to innovate. What’s more, you need to create a culture that rewards and encourages innovation and creativity.

Encouraging employees to share ideas and experiment with new approaches is a proven way to drive growth and adaptability — we know by now that innovative companies are the most profitable. It’s a great idea to offer dedicated time for brainstorming or passion projects and remove fear of failure by framing setbacks as learning opportunities — which goes a long way to boosting levels of psychological safety within a workplace.

Leaders can also encourage innovation by setting clear goals, providing resources for experimentation and recognising efforts, even if outcomes don’t immediately result in measurable success.

3. Focus on the employee experience

Unsurprisingly, we at People Insight are big proponents of a great, inspirational and supportive employee experience. And a great employee experience goes beyond offering perks. It means understanding how employees feel at every stage of the employee lifecycle — from onboarding to promotions and exits. Leaders should seek regular feedback through structured touchpoints, such as onboarding surveys and stay interviews and other moments that matter to identify what’s working and where adjustments are needed.

Prioritising wellbeing initiatives, career development opportunities and a supportive workplace culture creates an environment where employees can perform at their best.

4. Focus on data-driven decision making

Data is a powerful tool when it comes to managing employees. Companies that succeed understand the importance of using people analytics to track engagement, identify trends and assess performance.

Regular employee surveys provide insights into how employees are feeling and what they need, while analytics help refine policies and shape workplace strategies. When leaders rely on data rather than guesswork, they make informed decisions and post-survey action plans that benefit employees and the business.

5. Encourage a culture of trust and transparency

Employees work best in environments where they feel valued and informed. And when it comes to trust, transparency from leadership is key. Share progress on organisational goals, openly discuss challenges and involve employees in decision-making where appropriate. When employees understand their role in the company’s success, engagement and trust grow naturally.

6. Develop leadership at all levels

Leadership isn’t limited to senior executives. Companies that develop strong leaders at every level are more agile and resilient. Invest in continuous training, offer leadership assessments, carry out 360 feedback and provide mentorship programmes.

Great leaders are made, not born, and the best organisations equip employees with the tools to lead, collaborate and grow. A culture of leadership creates a cascading effect, improving performance and engagement across the board.

7. Recognise and reward contributions

Recognition goes beyond monetary rewards. Employees need to feel that their efforts are appreciated. Public recognition, personalised thank-yous or opportunities for professional growth can be just as impactful.

A structured recognition programme, such as peer-to-peer shoutouts or quarterly awards, can cultivate a sense of value and motivate employees to continue performing at their best. And the better employees perform, the more successful your organisation.

8. Nurture and prioritise employee engagement

Engaged employees are not only more productive but also less likely to leave. But building high levels of employee engagement requires a lot of concerted effort — ongoing conversations, meaningful work and alignment with company values.

We have a comprehensive guide on how to boost employee engagement, and while there are a lot of strategies that work well and reap great rewards, it all begins with employee listening. Show your employees you value them and their opinions and you can create an organisation that really drives dedication and productivity. 

9. Reduce employee turnover through strong onboarding

Onboarding sets the tone for the entire employee experience. A structured onboarding process helps employees feel connected to the company’s mission and equips them with the tools to succeed from day one. When employees have all they need, when they’re well-trained, prepared and determined to succeed, they’re better equipped to help your company thrive. 

Pair new hires with mentors, offer clear role expectations and follow up regularly to address any concerns.

10. Provide flexible work options

Work-life balance is no longer negotiable. Flexibility — whether through remote work, adjustable hours or compressed workweeks — is a cornerstone of employee happiness and productivity.

Studies show that flexible working arrangements improve employee engagement and reduce stress. By accommodating individual needs, companies can attract and retain top talent.

11. Promote teamwork and collaboration

Collaboration drives innovation and builds stronger connections among employees. Create opportunities for employees to work together on cross-functional projects, and invest in tools that streamline communication and workflows.

Building trust within teams leads to better problem-solving and stronger performance. Encourage open communication and celebrate group achievements to deepen bonds.

12. Invest in technology

The right tools simplify processes, enhance productivity and reduce frustration. Cloud-based platforms, project management software, employee experience platforms and communication tools keep workflows smooth and efficient, while keeping employees engaged.

It’s worth noting that technology also plays a role in staff wellbeing. For example, tools that simplify scheduling or provide access to mental health resources show employees that their needs are being met.

13. Provide continuous learning opportunities

Learning and development are critical for retaining talent — but are you doing enough? Our data shows that across sectors, nearly a third of employees (32%) feel they aren’t getting the training and development they need to do their jobs. 

The reality is, employees value opportunities to grow, whether through online courses, certifications or mentorship programmes. They want to develop and they want to provide value to your business — it makes sense to help them in this endeavour if you want to grow, too.

Set aside budgets for training and encourage employees to pursue their professional interests. A commitment to learning not only enhances skills but also slashes levels of voluntary turnover.

14. Get creative with your employee value proposition

An employee value proposition (EVP) is what sets your organisation apart. Go beyond salaries and benefits — focus on what employees care about most, whether that’s growth opportunities, a strong company culture, or meaningful work. There is definitely work to be done in this area. Our data shows that across sectors, a remarkable 46% of employees are unhappy with the benefits that their company provides.

A compelling EVP attracts top talent and strengthens retention. Ask employees what they value most and reflect those priorities in your messaging.

15. Champion diversity, equity and inclusion

By now, we all know that diversity drives innovation and better decision-making. Companies with diverse teams perform better and are more adaptable to change.

Commit to initiatives that promote equity and inclusivity. This can include bias training, diverse hiring practices and support for underrepresented groups. By building a culture that values differences, companies create workplaces where everyone excels.

Knowing how to run a company successfully in 2025 isn’t just about operational efficiency — it’s about building a workplace where employees feel valued, heard and supported. By putting people first, companies can achieve sustainable success. Leaders who truly listen to employees — through surveys, conversations and feedback loops — are better positioned to make meaningful changes that inspire loyalty, performance and innovation.

Are you motivated to amp up your employee listening strategy? Get in touch today to organise your next employee survey.