
Running surveys in Higher Education isn’t easy. Response rates are often a challenge, and many institutions struggle to build belief that feedback will lead to change.
That’s what makes the Royal College of Physicians’ 85% response rate so remarkable. In this session, Rachel James shares how autonomy and ownership helped the RCP team build trust, drive participation, and take action that staff could see and believe in.
📊 How RCP achieved sector-leading response rates
📝 The role of thoughtful question design in making surveys land
📣 Comms strategies before, during and after the survey that built trust and transparency
✅ How high “belief in action” scores turned into meaningful organisational change
🗣️ Verbatim quotes from staff about the best things about working at RCP
🔮 What’s next for RCP’s survey programme
This session is designed for HR and People leaders in Higher Education who want to:
Boost survey participation and trust in action
Explore the benefits of an unlimited licence model for running surveys in-house
Learn practical lessons from a peer institution