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What does it take to be a Best Company?

15 Oct 2012 - Blog

What does it take to be a Best Company?


It’s that time of year again when submissions are due for the Sunday Times Best Companies awards process.

Now, I know that there are quite strongly held views about the merits and dismerits of the Awards scheme, including, on the downside, the inflexible nature of the tool, the time it takes from measurement to reporting, the sampling approach adopted, and the lack of action focus. But on the upside this is a very well established route for great employers to get the recognition they deserve for taking the employee engagement equation seriously and being seen to do so in the eyes of the employees surveyed as part of the process.

So whilst applying for Best Companies assessment is probably not a substitute for a tailored and action-oriented engagement strategy, it can provide a strong stimulus for improvement and without doubt a powerful reward for those that succeed.

So, what does it take to succeed in this process? We get asked this question by a number of our clients, and fortunately quite a few organisations that we work with also undertake Best Companies assessments and do very well. From their experience, we can see that clients using our 5 key engagement questions and scoring over 80% on this measure stand a very good chance of making it onto the published list.

So, if a Best Companies Award is something that you are interested in, then this hopefully gives you an idea of where you need to be as a starting point. And if this is a route you take, then good luck – and it would be great to hear your experiences!

Tom Debenham

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