Secret Secret Sauce for Employee Engagement
30 Mar 2016 - Blog, Case Studies
Article by Victor Rocca, VP Ontario region, McDonald’s Restaurants of Canada Limited.
As we all know, employees can be our best ambassadors. They are the face of the brand every day, and should be actively engaged to build their pride, and to foster feelings of appreciation and empowerment.
While employee engagement is always top of mind, as head of the Ontario region for McDonald’s Canada, I am often faced with the question: ‘How do you appeal to a wide group of employees that live and work in different communities across the province?’ The logistical complexities of executing a provincial or national employee program led many brands to only develop corporate or independent location initiatives. With hundreds of Ontario restaurants, and thousands of crew members and managers, we at McDonald’s Canada are also faced with this daunting challenge.
This year, however, we decided to do something bold and created an engagement program: The Secret Secret Menu Challenge, designed to recognize our employees’ knowledge of our food across the province.
Taking inspiration from current trends in food customization, The Challenge asked McDonald’s crew and managers to build the ultimate burger, sandwich or wrap using our quality ingredients for the chance to win a $10,000 grand prize. More than 300 entries were received, and semi-finalists from eight different restaurants made their way to Toronto. Five finalists were then selected for final judging by a chef from Griffith Laboratories and members of our executive team.
As we engaged our crew and managers across the province, I learned many valuable lessons:
While implementing a province-wide campaign is not an easy task – in fact The Secret Secret Menu Challenge took more than a year to plan – the results were undeniably worth it.
The continued enthusiasm from employees across all levels has made it a truly successful and appetizing investment.
Watch the fantastic video here.
Reproduced from the original article ‘McDonald’s secret sauce for employee engagement’ By Victor Rocca in The Globe and Mail, Published Tuesday, Feb. 23, 2016.
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