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How HR is influencing business transformation at A2Dominion Group

23 May 2019 - Resource

How HR is influencing business transformation at A2Dominion Group

A2Dominion Group is a residential property group with a social purpose. Two years ago, A2Dominion started a three-year ‘Fit for the Future’ business transformation programme , radically updating services, processes and technology. The ultimate aim is to ensure the business is set for a customer centric, efficient and profitable future.

Culture change was going to be a critical part of the transformation.

This case study explores how A2Dominion are:

  • Transforming leadership to enable change
  • Developing a culture that encourages strategic change to happen
  • Evolving HR to become enablers of excellence throughout the employee journey
  • Measuring progress with People Insight’s support


“To deliver the A2Dominion vision and to support the ongoing implementation of the Fit for the Future Programme, we require an organisational culture where we can all grow and succeed.”

Penny St Martin, HR Director, A2Dominion Group

A2D case study

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