Expert views on engaging millenials
8 Apr 2014 - Events
Experts in hospitality, including our very own MD, Tom Debenham got together at an employer event hosted by leading hospitality recruitment website, Caterer.com on April 3rd to discuss what motivates the next generation of talent and how to attract them. This is becoming critical; 40% of the hospitality work force is under the age of 30 and as older generations begin to retire, they will soon become the main part of the workforce.
Ufi Ibrahim, CEO of The British Hospitality Association opened the event, urging each employer to offer young people apprenticeships and help meet the sector’s ever growing need for candidates. This sentiment was echoed later in the session by Anne Pierce, CEO of Springboard, who outlined how youth engagement schemes benefit employers and young job seekers alike, feeding great new talent into the sector.
Darren Goodenough, Educations & Skills Manager at Mitchells & Butlers explained how they have provided their own solution to the skills shortage through their apprenticeship scheme, working closely with schools to feed candidates into their business across the UK. This has allowed Darren to develop a pool of potential talent before the recruitment process has even begun and also means he recruits young people with the skills and behaviours required. The results for the business include higher retention rates, higher engagement scores and lower recruitment costs – an appealing prospect for any employer.
Fiona Miller, Academy Manager from Nestle outlined how the Nestle Academy was developed to develop a strong talent pipeline for their business, tackle high staff turnover at entry level and address the poor reputation the food and drinks sector had as an employer of young people. The success of the Academy has meant a more developed talent pipeline, better diversity in the business and a higher employee engagement score for Nestle.
Tom, People Insight’s MD, closed the event with a look at the characteristics of young people and millenials. He said that young people are negatively perceived when, in reality, they are “innovative, tech-savvy and fast learners” who need instant or faster gratification. He suggested that employers should consciously adjust their approach to engage them. Employer reputation is extremely important to millenials and now any potential candidate can see online how prospective employers are rated through sites such as Glassdoor. As part of their work to develop their employer brand reputation, Tom encouraged employers to enter the Caterer.com Best Employers in Hospitality Awards which are free to enter and are judged by employee responses alone.
The common theme across the event was that a significant part of the hospitality industry’s huge need for candidates could be met by engaging with young people. For employers who adjust their approach to reach out to them, the benefits in terms of talent pipelines, lower turnover, high engagement scores and lower related costs will be considerable.
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