Trader Media Group
How Trader Media maintained employee engagement during business transformation
In 2009, employee engagement objectives were threaded into the high level business plan and subsidiary engagement objectives set for Departments with responsibility held by individual Directors.
In order to provide measurement, a series of annual employee engagement surveys was launched. The purpose of these is to generate accurate engagement scores for the business overall and for individual business units, and provide a further platform for employee voice
TMG contract an external employee engagement specialist (People Insight Ltd) to run the design, operation, analysis and feedback stages of the survey. By working with People Insight, TMG gain the following benefits:
The surveys have led to changes in many key areas. These changes are a direct outcome of the employee feedback and include:
As a result of these changes, significant improvements were seen in many areas measured by the survey. Examples of major improvements include:
Business results have been positively impacted in a number of ways through the interventions following the survey:
The initial survey was conducted in October 2009, and achieved a response rate of 70%. Results were presented in November 2009 and action planning sessions were run across the whole of the Group. The full results were cascaded using the following methods:
The cascade approach focused on both group wide priorities (e.g. improving communication of the corporate strategy, and provision of access to learning and development) as well as focusing on key issues at a local level e.g. implementing better refreshment facilities. This was very important as it ensured that even at the most local level employees could see action was taken as a result of their feedback.
The first follow up survey was completed in October 2010, achieving an excellent response rate of 89%.
In 2009 TMG recognised that not all employees were comfortable with the online survey and therefore to reflect diversity and support inclusion we produced a paper version of the survey at short notice. In 2010 a strategic decision was taken to move the survey completely online to reflect the transition to an online Digital business. Special measures were taken to ensure all employees could access the survey by an open link so they could complete the survey at home or by being given access to a computer with support from a survey champion if needed.